ABOUT
A seasoned content writer and public relations professional that has a way with words - that's the formal definition of who I am.
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The informal? Someone who turned a love of reading into a career of bringing my clients' stories to life through copywriting and creative direction.
I've worked with clients across a variety of industries including commercial banking, finance, healthcare, commercial real estate, hospitality and education. Use this site to explore facets of my work that showcase these stories - and, I hope you'll be inspired to see how my words can play a role in yours.
SKILLS & EXPERTISE
TAILOR-MADE: Copy that's bespoke to your brand's voice, tone, and style. Because you're brand isn't the same as anyone else's - so your copy shouldn't be either.
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GRAMMATICALLY CORRECT: It should come as no shock that proofreading is one of my favorite things to do. Ensuring all copy is clear, concise, and follows style standards is a close second.
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CLEAN CUT: Let's face it - most writing could use a good trim. I love figuring out new and better ways to present my clients' messages and make them digestible for audiences.
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SOCIAL BUTTERFLY: Relationships > everything. Over the course of my public relations career, I know how to navigate the media landscape and have fostered strong relationships with reporters and publications for my clients.
EXPERIENCE
August 2022 - Present
Assistant Vice President,
Content Marketing Strategist
Valley Bank
Morristown, NJ
March 2022 - August 2022
Public Relations Account Supervisor
Sharp Think Communications
New York, NY
February 2020 - March 2022
Public Relations Senior Account Manager
Hall Strategies
Nashville, TN
March 2018 - February 2020
Public Relations Account Coordinator
DVL Seigenthaler, A FINN Partners Company
Nashville, TN
October 2016 - December 2017
Public Relations Account Coordinator
Hornercom
Harleysville, PA
EDUCATION
2012 - 2016
Saint Joseph's University
Bachelor's Degree in English
Graduated Magna Cum Laude / 4.0 GPA
Philadelphia, PA
VOLUNTEER WORK
The Hawk Student Newspaper
Saint Joseph's University
I serve as a mentor for my alma mater’s newspaper staff, offering editorial guidance to staff writers.
KEY ACHIEVEMENTS
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Gramercy Institute's 2023 Financial Content Marketing Awards: I wrote the copy for Valley Bank's award-winning commercial content campaign, which featured digital, print, and social ads highlighting the organization's commercial banking expertise and services. The campaign won the "Banking" category of the Gramercy Institute's Financial Content Marketing Awards in 2023.
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I have secured media placements in a number of major regional and trade publications for my clients including Buzzfeed, Marketplace/NPR, The Tennessean, Nfocus Magazine, Chattanooga Times Free Press, Nashville Public Radio, etc.
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I have taken part in the conception, planning and execution of PRSA award-winning small- and large-scale campaigns and events for clients.
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I have managed and written award nominations for C-suite level clients, earning a number of accolades for leadership.
CONTACT
Email: connie.litts@gmail.com